The Debden brand was created by Evan Coady, the founder of Nippecraft, in 1978. He had named the brand after Debden Road, a Singapore street that was part of Changi International Airport at the time.

Debden enjoys a tremendous success in its 30 year history and is the market leader for the diary and organizer market. The brand achieves high brand recognition amongst home and office consumers across Australia and Asia Pacific region.