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Our Brands Debden


The Debden brand was created by Evan Coady, the founder of Nippecraft, in 1978. He had named the brand after Debden Road, a Singapore street that was part of Changi International Airport at the time. A year later, the brand expanded into Australia as Debden Associates, importing diaries from Nippecraft, broadening its product range to cate both the retail and corporate marketplaces.

Then in September 1998, Debden Associates merged with the Collins business, who by then had merged with Olympic Stationery and Croxley Stationery, to become Collins Debden, the leading force in diaries and organisers in Australia and UK.

Today, the Collins and Debden brands enjoy worldwide distribution, cementing their future strength as a global brand -- maintaining the status as leading diary and stationery supplier in UK and Australia. The brand achieves high brand recognition amongst home and office consumers across Australia and Asia Pacific region. Almost all Australians will use a Debden product at some point of their lives, and among them, there will be some who will use it several times at any given day. With almost 200 years of experience in the industry, we continue to offer premium quality products, bringing innovative and beautiful designs to the market each year.